New year, new markets.… why not you, why not now?

New year, new markets...why not you, why not now?

Image: Porta Mouldings

Well, the new year won’t be ‘new’ for very long! Time flies when you’re having fun and no doubt, you’re all looking forward to a bumper year of wins and growth. We challenge you to consider new ways to increase revenue, improve efficiencies and delight your customers.

As always we’ve been out there having lots of conversations with our customers and many of you have been contemplating introducing new products you could be offering. I’m here to tell you that if what’s stopping you is the know-how, industry connections, right machinery or tooling, then all you need to do is get in touch with us. Let’s talk about what you want to do and get the wheels in motion. There’s never a better time to pursue a goal than right now.

Diversification is a huge opportunity for your business
For businesses to continually remain competitive in their industry and to achieve greater prosperity year on year, diversification is the name of the game. With a fresh new year upon us, have you considered any trends that you may not have tapped into yet? Finger jointing, laminating, kindling, or even high-end hospitality features? If you’re considering expanding your capabilities and market offering in 2020, talk to us about we can help you to make it happen.

Lifestyles of the rich and famous
A brilliant example of diversification is the activities of some of the world’s biggest stars. With royalties plummeting thanks to music and movie streaming services, celebrities have cleverly branched out into non-entertainment related fields. George Clooney’s Casamigos Tequila, Jay Z’s D’Usse Cognac and Diddy’s Ciroc Vodka have all made their owners rich beyond expectation. Then there are others’ fragrances, headphones and fashion lines. These consumable lines are infinitely profitable, so you can see the merit in stepping outside of their usual offerings!

In our timber industry, it’s heartening to see diversification on the agenda across the country. Examples of companies who didn’t diversify or rise to meet the changing landscape and got left behind include Kodak, Nokia, Motorola and Blockbuster Video.

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